Regional Brand Manager

Bayer - United Arab Emirates

Plan, execute & follow up an annual marketing activities & projects for the assigned brands which helps in implementing the long term strategic plan formulated by the marketing head
Execute & arrange the full mix of medical marketing activities, including detailing, conferences & standalone meetings.
Drive brand activations in accordance to key strategic campaigns communicated from the marketing head. Drive consumer marketing activation across each regional market, ensuring excellent & timely execution of regional plans.
Analyze, forecast and assess product performance for assigned brands so as to highlight potential threats and opportunities.
Assist Middle East Marketing Head in the preparation of annual marketing plans and budget preparations
Regularly give feedback to senior management on competitor activities and analysis of market trends for assigned brands.
Monitor the purchasing service provided by platform to ensure purchase orders are in place efficiently to fulfill the company’s purchasing needs and liaising with other departments as appropriate.
Maintain strong relationships with Key opinion leaders & develop Bayer brands advocates.
Track P&I expenses and ensure alignment with budget allocation settled by Marketing head
Ensure all activities are internally and externally compliant
Regular Visits to all countries in the ME to follow up on Markets Dynamics and Developments

Education

A University degree in Medical or Scientific Studies or an equivalent discipline, Business background is a plus.

Experience

Minimum 5 years progressive experience in the Sales and Marketing functions within Multinationals in the Middle East
Diversified experience in different countries in the Middle East is a plus.
Prior exposure to Consumer Marketing & FMCG is a plus.

Competencies

Excellent analytical skills
Ability to influence others
Strong communication skills; excellent wriiten and verbal skills in English; Arabic preferred.
Ability to work in high pressure environment; results & performance driven
Working knowledge of MS Office is required