Channel Manager E-Marketing Mashreq Bank - Dubai

Channel Manager E-Marketing

Mashreq Bank - Dubai

Job description

• Build digital marketing campaigns for the Electronic Business & Innovation. Manage online marketing activities, paid and organic search campaigns and develop interfaces for various delivery channels - Website, Mobile, Digital, Email, ATM etc.
• Ensure proactive communication and campaign calendar for online marketing activity consistently across all products and services for online & mobile domains.
• Liaise with external agencies for enrichment and curation of English & Arabic online marketing campaigns.
• Build strategic content and campaigns for SEO & SEM in line with organization’s objectives
• Liaise with Marketing to enhance customer communication messages developed for EBI
• Ensure content developed for EDM and Website campaigns is up to the mark to drive customer engagement, NTB / cross-sales and up-sales for EBI channels
• Work with marketing and corporate communications to ensure EBI channels gets maximum exposure in all PR and media releases in English and Arabic versions
• Develop new opportunities for NTB acquisition from all digital sources
• Build X-Sell and Up-sell opportunities for existing customers
• Optimize cost of spends on digital services for various online and mobile channels
• Be a major contributor in maintaining SEO & SEM dashboard and reports for the team
• Ensure IBG digital requirements on the E-Marketing front are met with the standards of UAE campaigns.
• Support all strategic group initiatives such as Careers, Loyalty & Electronic Transactional Banking services to ensure they get the right share of exposure based on the organizational direction and business focus.

Desired Skills and Experience

• 5+ years of exposure to digital platforms
• Good command over English language with respect to the digital mediums
• Proven success leading multi-functional teams coupled with the ability to influence others and build relationships.
• Excellent communication skills with the ability to communicate thoughts and ideas to diverse audiences.
• Ability to involve and motivate others in activities and make creative use of available tools and techniques.
• Ability to adapt to a dynamic, rapidly changing environment.

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