Sales Program Manager - ECEMEA SaaS

Job description

The Oracle Direct EMEA Sales Programs team leads the planning and execution of demand generation campaign activities within Oracle Direct - the high volume transactional business of Oracle EMEA. Headquartered in Dublin, this growing team is spread across a number of locations in Europe, Middle East and Africa. The SaaS business is of one of the key priorities for Oracle and we are a major player in this marketplace. You will help shape and define the future of this business, working with our inside sales teams to market and promote our SaaS offerings.

MAIN TASKS AND RESPONSIBILITITES:

• Responsible for the development and execution of a consolidated demand generation calendar to meet defined pipeline generation and revenue targets, taking into account both regional and product priorities in support of the ECEMEA SaaS Inside Sales strategy and goals.
• Driving the campaign planning process, involving key senior stakeholders in business development, product strategy, marketing, alliances & channel, sales and sales management colleagues
• Ensure full engagement of inside sales teams in relevant campaigns via ongoing communication and be a key member of the ECEMEA inside sales management team.
• Activities may include: co-ordination of all contributors to campaign delivery; delivering campaign briefings, continuous improvement in contacts lists and campaign content, reporting on results of campaigns and successes, assessing campaign effectiveness, recommending areas of improvement and innovation.
• Promoting best use of demand generation tools within sales teams, and sharing of demand generation best practice between countries and teams.
• Working with EMEA Marketing and sales development teams to identify and create content for relevant and preferred communication channels for customer engagement such as newsletters, emails, landing pads, user forums, blogs, webinars, online advertising, SEO and social media.
• Analyse pipeline, revenue and other data for business planning and monitoring purposes.
• Define campaigns and demand generation activities to meet business goals.
• Communicate regularly results of campaigns and new initiatives to all stakeholders.
• A central Analysis and Execution team in OD Sales Programs will support the SaaS Sales Programs Manager.

The SaaS Sales Programs Manager is part of the Sales Programs team which supports Technology, Applications and Systems sales teams across EMEA inside Sales

Desired Skills and Experience

The ideal candidate has 8+ years marketing experience, including online, with a technology company - preferably a SaaS software provider with proven results marketing to the mid market and enterprise space. You will be a strategic thinker who requires minimal supervision and have the ability to execute tactically in a metric-driven environment. This role will be responsible for developing and managing marketing programs and campaigns; from planning & executing to analysing & reporting results. You should be an excellent communicator, technically astute, familiar with online media, entrepreneurial, comfortable working in a dynamic, challenging environment and willing to roll up your sleeves and do whatever is needed to achieve the incredible growth objectives.

Desired Skills and Experience

• Third level qualification or equivalent
• 5+ years experience managing the efforts for a B2B Software business.
• Proven track record of generating positive ROI from efforts.
• Excellent project management skills, with the ability to prioritise and manage multiple programmes simultaneously.
• Experience targeting mid-size and enterprise markets.
• Strong analytical skills and the ability to track key performance indicators and analyse and report results.
• Excellent and creative written and oral communication skills. The ability to work cross functionally and influence without direct authority
• Expertise in SaaS and cloud solutions a distinct advantage.
• Entrepreneurial spirit.
• Strong knowledge of internet marketing, social media and social selling.
• Ability to build relationships at all levels in the organisation and work across multiple Lines of Businesses and countries.

You may have worked in the following capacities: 
Direct Marketing Executive, Online Marketing Executive, Digital Marketing Executive, and Email Marketing Campaign Manager. Previous experience of working for B2B Tech, SaaS company or similar.

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