Senior Marketing Manager - Pricing Strategy
Linkedin - Sunnyvale, CA
Job description
Senior Marketing Manager, Pricing Strategy
Do you want to identify high-profile, needle-moving opportunities and partner with senior management, product managers, marketers, operations, and sales to bring them to fruition?
The LinkedIn Pricing Strategy team is looking for a star performer to help accelerate growth and improve go-to-market strategy across our largest businesses: Talent Solutions, Premium Subscriptions, Marketing Solutions, and Sales Solutions ($2B+ in revenue). The Manager will collaborate with leaders in our marketing, sales, and product organizations to help craft new business models, define monetization strategies for new offerings, optimize packaging & pricing for existing offers, and develop global processes to ensure successful pricing execution. If you're excited by driving growth through global, cross-channel and cross-product initiatives and want to be part of a company that is redefining how professionals succeed, LinkedIn would love to talk to you.
This position is based in San Francisco Bay Area.
Role Overview:
Do you want to identify high-profile, needle-moving opportunities and partner with senior management, product managers, marketers, operations, and sales to bring them to fruition?
The LinkedIn Pricing Strategy team is looking for a star performer to help accelerate growth and improve go-to-market strategy across our largest businesses: Talent Solutions, Premium Subscriptions, Marketing Solutions, and Sales Solutions ($2B+ in revenue). The Manager will collaborate with leaders in our marketing, sales, and product organizations to help craft new business models, define monetization strategies for new offerings, optimize packaging & pricing for existing offers, and develop global processes to ensure successful pricing execution. If you're excited by driving growth through global, cross-channel and cross-product initiatives and want to be part of a company that is redefining how professionals succeed, LinkedIn would love to talk to you.
This position is based in San Francisco Bay Area.
Role Overview:
- Identify & prioritize opportunities for driving acquisition, revenue, and profit growth
- Develop monetization strategies & help determine go-to-market strategy for new offerings
- Evolve pricing models to better align with customer value & success
- Drive packaging improvements within and across product lines
- Optimize price levels based on value/willingness-to-pay, competition, and go-to-market strategy
- Develop process foundations to improve price governance, execution, market validation, & decision making
- Measure and track pricing KPIs to enable continuous improvements
- Conduct hypothesis-driven analyses to identify and quantify pricing opportunities
- Scope, structure, and execute upon strategic pricing initiatives to accelerate business growth
- Build analytical models to inform and influence pricing strategy
- Drive voice of customer interviews and large-scale quantitative customer research
- Work with the Pricing, Product, Sales, and Marketing teams to develop and refine solutions, build consensus, and steer senior-level decision making
- Design testing and implementation plans to support global rollout of new packaging and pricing initiatives
- Communicate key insights to cross-functional stakeholders and senior leaders
- Extract and synthesize key results and prioritize for communication
- Transform findings into actionable recommendations
- 5-10 years of experience in relevant consulting, marketing, or business strategy roles
- Experience using data-driven analyses to solve large, complex business problems and quantify business opportunities.
- Strong verbal and written communication skills. Able to communicate effectively with and inspire cross-functional, international teams
- Comfort with statistical modeling and/or SQL a plus
- Demonstrated success and passion for collecting and using customer insight to drive strategic decisions
- Intellectually curious. Strategic and creative problem-solver who loves to tackle complex challenges
- Ability to thrive in a fast-paced, "get it done" entrepreneurial environment
- Experience optimizing packaging & pricing for internet / SaaS / Software businesses a strong plus
- MBA from top-tier school a plus
Click here to apply for this job : https://www.linkedin.com/jobs2/view/55442691?trk=jserp_job_details_text
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