Group Manager, Global Brand Marketing
Linkedin - Mountain View, CA
Job description
Group Manager, Global Brand Marketing
Are you inspired by the unique opportunity to help hundreds of millions of people better understand the power of LinkedIn? Are you an avid marketer that enjoys the challenge of working on a fast growing, leading global technology brand? We thought so! We're looking for an experienced brand marketer who is both tech-savvy and audience-centric to help shape the strategy and execution for the LinkedIn global brand.
In this role you'll be challenged to think beyond the obvious and tap into the humanity that fuels our business as we bring our vision of the worlds first Economic Graph to fruition. You'll also bring a healthy dose of humanity while leveraging a passion for technology, innovation and creativity. The successful candidate will bring a hearty execution mindset and will create world-class audience experiences that continuously surprise and delight.
This position sits in the Global Brand Marketing team that is responsible for driving reach and engagement with LinkedIn's audience of 300M+ members and customers. The successful candidate is equal parts strategic and creative and has a history of being a change agent with a winning track record for working across teams to achieve greatness.
This position is based in Mountain View, CA.
Responsibilities:
Are you inspired by the unique opportunity to help hundreds of millions of people better understand the power of LinkedIn? Are you an avid marketer that enjoys the challenge of working on a fast growing, leading global technology brand? We thought so! We're looking for an experienced brand marketer who is both tech-savvy and audience-centric to help shape the strategy and execution for the LinkedIn global brand.
In this role you'll be challenged to think beyond the obvious and tap into the humanity that fuels our business as we bring our vision of the worlds first Economic Graph to fruition. You'll also bring a healthy dose of humanity while leveraging a passion for technology, innovation and creativity. The successful candidate will bring a hearty execution mindset and will create world-class audience experiences that continuously surprise and delight.
This position sits in the Global Brand Marketing team that is responsible for driving reach and engagement with LinkedIn's audience of 300M+ members and customers. The successful candidate is equal parts strategic and creative and has a history of being a change agent with a winning track record for working across teams to achieve greatness.
This position is based in Mountain View, CA.
Responsibilities:
- Execute on brand strategies that clearly embody the vision and mission for LinkedIn
- Execute consumer-facing campaigns that communicate our narrative and deepen brand engagement
- Communicate a uniquely ownable message that reinforces LinkedIn's brand identity and value proposition
- Leverage member insights to shape brand strategy and execution
- Lead effectively across functions, products and global regions
- Manage external agency relationships and projects
- Provide timely and consistent communication of brand activity to internal stakeholders and senior leadership
- Define and develop measures to track brand performance and campaign effectiveness
- Drive innovation and champion a willingness to be at the cutting edge of marketing
- Measure impact and optimization of marketing efforts across channels; communicate results and share best practices broadly
- BA or BS degree; advanced degree is a plus
- A seasoned marketer with at least 10 years of experience doing related work in technology, corporate brand management or brand strategy consulting
- Proven track record of building and managing teams successfully. Talent is our #1 priority at LinkedIn and we expect you to be stellar at hiring, coaching, teaching and retaining exceptional talent – whether in-house talent or freelancers.
- Ability to effectively influence at all levels - across functions and geographies
- Entrepreneurial self-starter who demonstrates comfort with ambiguity
- Superior audience-centricity, relentless advocate for our members and customers across the organization
- Excellent written and verbal communication skills
- Global brand marketing and/or agency experience a plus
- Proven ability to lead, inspire and develop a team of marketers
- Experience working with brand marketing strategy and development
- Strong results orientation in dynamic, high-growth, fast paced environments with proven track record of delivering on projects with tight deadlines and cross-functional dependencies
- Expertise in working cross-functionally and influencing across boundaries
- Conversant in multiple marketing channels across digital and traditional media
- Experience working with agencies, developing creative briefs and producing winning creative expression
- Strong analytical skills and proven record of measuring and analyzing results
- Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters
- You're a people person who thrives in highly matrixed environments and is equally comfortable working with internal subject matter experts, external partners and customers.
- You're wired to always think globally. You may even have been heard to utter phrases like "That won't work in India" or "I think this will totally resonate in the Nordics"
- Ideally you're a confident public speaker who can develop subject matter expertise while serving as a spokesperson for the business.
Click here to apply for this job : https://www.linkedin.com/jobs2/view/44246144?trk=jserp_job_details_text
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